Hi, I’m Suzi Istvan…


Welcome to Splendidly Curious, a vibrant virtual hub dedicated to the business growth and nourishment of professional creatives!

My passion is helping creative spirited business owners grow a thriving brand, doing work they love with clients they adore.

If you are a designer, writer, photographer, artist, calligrapher, maker, or hand letterer who is making a living (or dreaming of doing so – maybe you have a creative side hustle) with your craft, or if you are a creative person in a not-traditionally-creative job (where you have the opportunity to bring your unique viewpoint to your work), my intention is to help you thrive while putting your best work into the world.

As you explore you will find:

  • Inspiring and actionable resources
  • Relatable stories from peers and experts
  • Behind the scenes peeks inside the minds of flourishing creators
  • Masterminding opportunities to help you thrive as a professional creative and business owner.

I believe that nourishing the creative human behind your creative brand is essential to setting and meeting business goals – so you won’t get garden variety online business advice here – because your needs are not typical. Which is why . . .

We focus on what YOU need to stay creative. As a professional creative, you can’t afford burnout. Nourishing yourself, staying fueled with inspiration, and learning from others who’ve been in your shoes will help you to show up as your very best in your work for your business and in your growth as a creative – this will help ensure your best work is always in front of you.


As a professional creative, I know all too well what it’s like to feel isolated and like no one remotely understands what you do – or to forget how much you actually love your work because you’re feeling drained and uninspired. A HUGE part of why I created this community is so you can share stories, learn from other creatives, and implement strategies to stay productive, efficient and inspired (even when it sometimes feels overwhelming).  

I also know what it’s like to be just starting out as a creative and be making way too little money for the amount of work put in. I’ve had clients with expectations I had no idea how to manage, and my boundaries have at times been too lax to protect my creativity. I’ve burned out from constant hustle to pay the bills.

I know that the world is better with you doing creative work in it.

I know that you shouldn’t have to do it alone.

And I know that you can build a stable, successful, and seriously profitable business with that creative talent of yours.


Which is why . . .We focus on what your business needs to grow sustainably, so you can achieve (and reflect with joy and amazement upon) milestones like:

Creating a profitable business model

Having repeat clients/accounts who love working with you

Implementing a realistic, scalable marketing strategy

Hiring team members who support your busines in measurable ways

Garnering respect and authority in your industry

Reaching your sales goals without burning out

As a brand strategist, marketing expert and community leader with over 15 years of experience, I’ve built my own creative brand up to the point where I haven’t had to market my services for going on five years. This happened because, in addition to loving my craft, I know, love and am great at the marketing and business side – from the creative’s perspective. I not only know this stuff inside and out (and have done it for my own business), I’ve implemented successful strategies behind the scenes of creative businesses like yours.

Over my 15 year career I’ve worked in the non-profit, small business and corporate sectors, and then as the owner of a design agency where I’ve been behind the scenes doing brand strategy, design, and creative director work for hundreds of online businesses (some small, some large, some “Internet famous”).

I work with brilliant creatives and industry leaders, have appeared on Creative Live as a guest expert, spoken at live events, and have established myself as a trusted design and branding pro who delivers results. Most of my current client roster have been with me for 2+ years, and I consistently have a waitlist.



On the life side of things, I’m a wife, and mom of 3 boys (who will soon be joined by a baby sister), and a bookworm who loves strong coffee, binge listening to podcasts, yoga, cooking for a crowd and the West Wing. (Seriously, CJ Cregg is my spirit animal.)

I get what it takes to juggle client work, creative work, and manage the business side of a everything with an incredibly full life.

The world needs full hearted spirited creatives who at the end of the day simply want to do great work and feel fulfilled and supported while doing it.


You Need A Community... We've Got One! 


The private How To Create Podcast Community on Facebook is free to join, and we're waiting for you!